A few plain commitments about how this site is written.
Written by a person
Articles are written and edited by Joshua Franz. I may use tools to research or tidy drafts, but the testing, opinions, and judgment are human, and accountable to a real name.
Tested one variable at a time
I introduce a single product or active, use it consistently for a few weeks, and observe before I recommend anything. When I cite an ingredient or concentration, I try to keep it honest and specific rather than vague.
Not medical advice
I write about everyday skincare and beauty, not treatment. Nothing here is medical advice or a diagnosis. If something matters for your skin or health, see a board-certified dermatologist.
Honest by default
I don’t do fake enthusiasm. If a product is overhyped, thin on evidence, or overpriced, I’ll say so. I’d rather lose a click than mislead you.
Corrections
Get something wrong? Tell me at [email protected] and I’ll fix it.